If you are new to the industry, choosing the ideal digital marketing agency for your campaign can be challenging. That’s because these agencies differ, not just in rates, but also in their speciality. Some firms provide a wide array of services, while others focus on one service or industry. Keep in mind that the right digital marketing agency will come down to your needs, budget, goals as well as how hands-on you wish to be with the company. Some agencies will even provide outsourced marketing.
In this read, we are going to make the selection process easier by looking at the common types of digital marketing companies and what they do.
Digital Marketing Agency
This type of agency reaches out to your target market online via single-channel marketing, multi-channel marketing, or omnichannel marketing. With the first two forms of marketing, the agency interacts with people through one or several channels like blogs, websites, social media, email, etc. Omnichannel marketing, on the other hand, entails providing a seamless customer experience across devices and channels throughout their lifecycle. Bear in mind that digital marketing agencies do not provide conventional marketing services.
Inbound Marketing Agency
This type specializes in inbound marketing strategies and tactics that differ from conventional outbound strategies. These agencies aim to position your business online where your target audience can find you, build trust over time and ultimately make sales. Over time, inbound marketing strategies can be highly effective, but tend to call for a longer time horizon, usually 6 to 12 months or even more. So do not expect to generate leads and sales any time soon.
These are digital marketing agencies that specialize in helping their clients’ sites and content rank high on the search engine results. Usually, they have specialists that focus on the following:
- Keyword research
- Blog and website content
- Website audits
- Metadata assessment
- Backlink audits
- Link building
- Video description optimization, etc.
An SEO agency will leverage an array of website developer and data analytics tools such as SEM Rush, SEO Moz, Google Analytics, etc. These companies always stay abreast with the latest developments in SEO practices, including compliance with Google’s algorithm.
Digital Ad Agency/PPC Agency
Paid advertising also referred to as paid search is another way to create traffic to a site. However, unlike organic traffic, paid traffic entails spending money to bid on popular keywords and placing ads on the search engines’ results pages and social media platforms.
These companies know how to make attention-grabbing, keyword-relevant ads that follow the best practices and guidelines of the platforms on which the ads are shown. Popular platforms for this form of marketing include Instagram, Facebook, YouTube as well as Google Ads.
Full-Service Digital Marketing Agency
This type of agency, as the name implies, tends to be bigger compared to the rest and provides a wide array of digital marketing services. Companies usually partner with these agencies as they have the experience required in doing specific projects such as website redesign or leading nurture campaigns. Also, these agencies can bring added muscle to the current marketing departments at a lower cost than it would cost you to get new recruits.
Hiring a Digital Marketing Agency
With knowledge about the common types of agencies, you should be in a better position to pick one that matches your needs. However, there are other important aspects to consider that are vital to the success of your campaign. This includes how long the company has been in the industry, its location, and its reputation. After all, you do not want to end up a victim just when you were ready to get your business moving online